Brand Research / Brand Strategy / Storytelling / Tone of Voice / Identity Design / Campaign
The Soul Of Language
Meraki Creative is a young and vibrant copywriting agency with a dedication to collaborating with brands who demonstrate courage and innovation in their messaging. Prioritising clients who share their ethos, they have established a unique position in the competitive landscape of content with a commitment to creativity and authenticity. To align the brand with their offering Meraki partnered with us to craft an identity reflective of their bold vision and welcoming appearance.
The primary objective of the project was to create a comprehensive identity which not only epitomised the brand concept, "the soul of language", but also resonated with the progressive and adventurous brands they prioritised. The identity needed to encapsulate the vibrancy of Meraki's working environment, through sophisticated colours and lush greenery, as well as their creative process, characterised by whimsical doodle-inspired illustrations.
Drawing inspiration from the vivid hues and organic elements found within Meraki's environment, we curated a colour palette comprising rich greens, bright terracottas and warm neutrals, adding energy and sophistication to the identity.
Quirky graphical illustrations compliment the elegant typography and are considerately integrated throughout the identity to evoke the spirit of creativity and collaboration inherent in Meraki's process. These elements, representing brainstorming sessions, ideation, and the fluidity of language, infuse the identity with charm and personality.
Transforming Meraki’s brand identity into a flexible system gave the brand a sense of life and adaptability, something which ensured consistency across all touch-points as well as avoiding brand stagnation.
With a new brand presentation true to their adventurous and genuine spirit, Meraki is ready to keep pushing the boundaries of storytelling, harnessing the power of language.
