Stacked retro televisions displaying New Era 59FIFTY branding, campaign visuals, and vintage baseball caps — creative event set design for immersive brand storytelling.

Storytelling / Event Identity Design / Campaign / Motion Design

Your Cap Is Your Crown

A milestone to celebrate – for 70 years New Era’s 59Fifty cap hasn’t just stood the test of time but remained an icon of sporting and street culture. Riding and defining the many waves of wearable fashion, its longevity deserves elite recognition and the brand asked us to support them in marking this special moment.

Centred around an exclusive event at London’s The Ned, we created an event concept where guests could celebrate the rich history of the 59Fifty through a fusion of historical culture and regal sophistication. Surrounding a central entertaining space we created a museum style layout combining product, content from the archives and digital engagements presented through  monolithic walls and retro displays, juxtaposing the luxury setting. 

Close-up portrait of a man wearing a red New Era baseball cap with diamond earrings — lifestyle photography for brand campaign.
Black LA New Era cap displayed on a red velvet platform between large speakers — premium product mockup for event branding.
Intricate black ‘NE’ monogram on textured brown background - heritage brand identity graphic for New Era.
Golden ‘70’ in Gothic typeface on a dark textured background - anniversary campaign branding asset.
White ornate letter ‘N’ on black background - premium brand identity emblem for New Era.
Graffiti-style ‘59FIFTY’ lettering in black on textured brown background — streetwear-inspired campaign graphic.
Gold 59FIFTY Day coin emblem with New Era branding — event identity for anniversary celebration.
Illustration of a gold chain draped over the back of a US $100 bill — hip-hop culture inspired campaign creative.
Four baseball caps in black, red, cream, and royal blue displayed on a vintage sofa, each embroidered with a gold crown emblem, showcasing premium streetwear branding, product photography and sports fashion identity.
Minimal gold spray-painted crown icon on a black background, symbolising street art-inspired branding, urban campaign design and creative logo identity.

Creating a unique style for the event standalone from the brand brought ownership and further exclusivity to the celebration of the product. With classic, limited edition and collaboration styles on display, we captured the variations and reinventions this iconic cap had been through with footage from its long history.

Showcasing the diversity of the culture and the product was paramount, something which lives within the brand’s ethos itself - Fly your own flag – where individual style can rule any field, court or street.The event saw collectors, artists and other well known icons share a space and a moment to recognise a true MVP.

Graphic design reading “Your Cap is Your Crown” in bold gothic typography around a gold cap illustration, combining campaign slogan design, streetwear branding and bold merchandise identity.
Detailed illustration of a roaring tiger wearing an ornate crown, flanked by “E” and “70” in gothic lettering, representing luxury brand identity, heritage campaign artwork and bold event branding.
Large ornate gold-framed mirror with the slogan “Your Cap is Your Crown” in gold lettering, used as immersive event branding, experiential design and campaign activation feature.
Ceiling projection of the “59FIFTY 70th Anniversary” logo in an ornate hall, showcasing event branding, lighting design and event campaign identity.

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