Storytelling / Art Direction / Communication / Motion Design / Campaign
Because little ears deserve big care
ISOtunes has long been a trusted name in hearing protection, known for its innovative audio solutions designed to protect and enhance hearing for professionals and everyday users alike. With the launch of their first product for children, ISOtunes Kids Ear Guards, the brand is extending its promise of safety and quality to little ears. Our task was to create a launch campaign that introduced this new product with a sense of fun and imagination, while maintaining the credibility and trust that ISOtunes is known for.
We developed a complete visual and verbal identity for the launch, designed to resonate with both kids and parents. The system features bold, vibrant colour palettes drawn from the product’s own colourways, paired with playful, inflated typography and smooth animated type treatments that bring a sense of movement and fun. Knowing the brand needed to live in both lifestyle and technical environments, we created a flexible creative direction that blends warmth with credibility, and playfulness with purpose - allowing the product to shine across retail, digital, and social spaces alike.
A vibrant, studio-based shoot formed the heart of the campaign. With expressive moments, confident energy, and bold, colourful set styling, we created a playful, child-led environment that still felt reassuring for parents. The result was a bright and imaginative world where the product could take centre stage - balancing creativity with purpose.
By crafting a launch campaign that feels as confident and characterful as the product itself, we helped ISOtunes enter the children’s market with clarity, distinction and genuine connection between their target audience.
