A person surfing on a large wave in the ocean with the text 'Maximise The Art Of Living' overlaid.

Brand Research / Storytelling / Logo Design / Identity Design /

Coaching. It’s personal.

A new online coaching platform with a 1-1 service that invigorates, educates, and gives encouragement to clients to be able to maximise the art of living, through sports and exercise.

The team at Venture were in need of an identity and tone of voice that would reflect their holistic view and inspire their clients to seek new heights. After spending time with and listening to the people behind the brand, we took the soul and vision of the creators and embodied their essence into a brand visual which made a statement.

Venture identity design - headline
Black-and-white photo of a woman in the water, with only her head and shoulders visible, viewed from a low angle at water level.

Through eloquent language, exploration focused imagery and a logo and ident which represented the ethos: + (add) venture, the brand aims to elevate your body and mind through a personal fitness journey; encouraging exploration, appreciation and drive.

Taking cues from the energy found outdoors, the colour palette was inspired by the sky, the land and the sea. The combination of turquoise hues and contrasting ‘sunset’ oranges, followed by a neutral palette created an inspirational yet contemporary foundation for the brand to flourish. 

Venture identity moodboard
Six colored circles arranged in two rows of three on a black background. Top row: dark blue, light gray, muted blue. Bottom row: light green, mint green, orange. motion design
Venture identity photography man running up a hill
Venture woman in a gym
Venture woman in a gym
Two women sparring in a gym, wearing boxing gloves and athletic clothing. Campaign photoshoot capturing lifestyle, product and brand photography with creative direction and storytelling-led visuals.
A woman in pink workout clothes doing a bench press exercise with a barbell, assisted by a spotter in a gym. Campaign photoshoot production capturing lifestyle, product and brand photography with creative direction and storytelling-led visuals.
Venture advert showing a man exercising outdoors
Venture minimal identity
Two women are sitting on a tennis court, seen through a black tennis net, both resting their heads on their hands and looking towards the camera. Campaign photoshoot capturing lifestyle, product, and brand photography with creative direction
Close-up of a black bicycle cassette with the word "GIANT" overlaid in white text. Campaign creative design focused on storytelling, messaging, and motion design.