A man sitting on the ground next to a tennis court net, wearing athletic clothing and a beanie, with the caption 'It's all you' overlaid.

Brand Research / Storytelling / Logo Design / Identity Design / Film & Photography / Campaign / Events

Contemporary gym wear for the fashion conscious gym goer

A new gym brand created for the growing global wellness market. Peak Vigour exists to recognise the hard work and commitment it takes to maintain a balanced and holistic lifestyle. A performance fashion label, the brand is a statement for healthy empowerment, understanding the desire to achieve and the positive mentality that training provides. It’s about turning up and knowing how that commitment impacts other aspects of life.

Discipline. Commitment. Drive.

A start-up brand established by a team of creatives with an invested interest in healthy lifestyles, that value design thinking. Foretell are integral to the brand directing every stage of the creative, product creation and operations.

Peak Vigour brand campaign photography including two girls exercising
Two women looking through a sports net, with one wearing a black sports bra and the other in a pink sports top, outdoors.
Girl model photoshoot for Peak Vigour
Woman stretching in workout outfit against teal background with red and blue lighting.
Girl model photoshoot for Peak Vigour
A young woman and a young man pose in athletic clothing against a white background. The woman stands with her hand on her hip, wearing a matching coral sports bra and leggings. The man sits on a wooden box, wearing a gray sweatshirt, white shorts, and white sneakers. They both have serious expressions.
Male model photoshoot for Peak Vigour

The project required a fully integrated approach with copywriting, tone of voice and product development with shoots in Miami and London. Executed across all brand touch-points; packaging, website, marketing, pop-up retail and events.

Person holding a silver package with bold black text that says, "Made with consideration. Worn with conviction.". Packaging design, packaging, brand identity, identity elements.

The brand is direct to consumer, built with the e-commerce platform Shopify. With powerful apps and a fully customised store front, the platform gave the brand instant credibility. Especially for international presence in prime markets UK, Europe, US and Australia.

Young man sitting on rooftop, drinking water, with cityscape in the background. Campaign photoshoot, camping creative.
A retail display booth featuring athletic clothing, with hanging shirts and pants, a large poster with people exercising, and motivational text about fitness, set up in an exhibition hall. Event stand, event stand design
Gymnastic rings hanging on a wall with workout masks hanging from the rings. Event stand, event stand design.
Brochures with a woman in athletic wear on top, stacked on a white surface near a potted green plant. Event stand, event stand design
Display of quartz product promotion with a sculpted bust, a small vase, and promotional cards on a marble and stone surface.
Multiple business cards scattered, some labeled 'Urban Hive' and others 'Emily Cozens' with designs and contact details on a black background.