A creative agency transforming brands by driving them forward through a blend of strategy and creative
What’s Up
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Our latest educational piece delves into the art of crafting authentic connections with customers in the drinks industry. Get the lowdown on strategies to boost your brand engagement, from telling compelling stories to giving customers the best experience. Learn More>
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Explore the harmonious blend of tradition and contemporary elegance in our collaboration with J. Rotherham, reshaping the narrative of luxury surfaces and craftsmanship. Learn More
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Our aim is to place storytelling at the heart of brands and organisations, encouraging emotional connection and creating a lasting impression. Our team of talented strategists and designers deliver powerful ideas through exceptional design.
Whether you are looking to launch a new product or capture a brand story, we can guide and bring your vision to life. Get in touch →
Foretell Talks
The challenge before the challenge
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As creatives we often see a brief as a list of questions, tasks or objectives; a request for an idea or an asset. It invites us all to hit the ground running, not to stop and think about the why and what for. The brief is the start of the conversation, it’s a process, an opportunity to ask why.
A written brief from the perspective of the brand is invaluable as it provides insight from being in the industry; but often it’s the uneducated questions which spur new conversations and break new ground. It’s the objective, the inquisitive mind which gets the most out of the briefing process and begins creative thought before the creative has begun.
A creatives first job is to ask questions, and for the brand they’re sometimes difficult to answer. This duty to challenge what is being asked may seem negative, but it’s often the process of digging deeper where key barriers for the brand and it’s growth are discovered.
Uncovering and addressing these barriers can often simplify or even solve the problems highlighted in the original brief - something which wouldn’t have happened without dissecting the task, and the brand. This challenge before the challenge is built into the process and should be valued as much as the other stages of a project.
- Ian Jeffries, Head of Brand & Campaign
Staying ahead of the curve
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It’s a tough battle to stay at the top of your game in the ever-evolving digital landscape. However, with the right strategies and an innovative approach, brands can maintain their competitive edge and remain up-to-date with the latest trends and demands of their customers.
Tune into your audienceTaking time to understand what your customers want from you is vital for not only keeping them engaged with your brand but also guaranteeing their loyalty. Social listening can be the key to unlocking the door of understanding what motivates your followers and allows us to craft stories around those topics in a witty and creative way.
Keep up with trendsStaying on top of trends is essential for staying relevant in the digital world. This means keeping an eye on emerging platforms, new tools, and popular topics that are trending within your industry so you can use them to stay ahead of the competition.
Prioritise relevance over reachTaking a ride on the latest trend-wave sounds like a fun idea, but chances are it won’t stick if it doesn’t resonate with the target market. Look for trends and topics that will help you create a strong, lasting connection with your customers.
- Emily Tisk, Senior Brand Designer
Storytelling with motion
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Motion Design is an incredibly powerful communication tool. It allows you to truly guide your viewer through the story you want to tell, in a way that simply isn’t possible with static experiences.
With some cleverly executed graphics, animation and audio, even the most complex information can be presented in a way that’s engaging, easy to digest and memorable. In an age where our attention spans are becoming increasingly shorter, it is vital for brands to make an immediate impact and offer clarity when connecting with their audience, and motion design is a highly effective medium for achieving this.
This year, it was reported that 96% of marketers found video content had helped them increase user understanding of their product or service, and with motion design becoming more accessible in today’s digital landscape, it could be the perfect time to elevate your brand’s story with animation.
- Sam Evans, Motion Design Lead
Creating Brand Spaces That Ignite Imagination
Our retail team at Whiteroom specialise in commercial interior and architectural design, shaping remarkable spaces where functionality meets aesthetics.