Art Direction / Film & Photography / Campaign
Let’s Raise The Bar
Revl are a direct to door drinks brand – on a mission to deliver the best range of drinks and service, elevating the moments we share at home. They appointed us to design, direct and produce a hero video and campaign, increasing brand awareness and engagement with customers across all touch-points. Capturing their core values; Unique Experiences, Amazing Choice, and Seamless Service we focussed the storytelling around the statement ‘Let’s raise the bar’, encompassing everything the brand stood for in its most simplest form, delivered through language which was purposeful, but humble.
Highlighting moments and positioning the brand ‘in the home’ was vital in setting the correct tone for the piece - the video asset was styled with stop motion, utilised bright colours and suggestive scenes/props, collectively showcasing Revl's playful and youthful personality.
Becoming the key visual for the brand, the video allowed customers to quickly align with the brand on an emotional level through both the visuals and customer-led communication. In addition to the website, the capturing of different moments was incredibly valuable for other touch-points in the marketing funnel – in particular social and paid advertising. These mini stories became the springboard for not only the scenes and language, but also the creation of a content structure allowing the brand to make full use of the campaign assets through organic and paid activity.
