Event Identity Design / Campaign / Motion Design / Illustration / Communication
A Resounding Celebration of Love
In a world where love knows no boundaries, the Cheltenham Pride Festival emerged as a beacon of celebration, unity, and empowerment. The festival organisers approached our agency to craft an identity that would capture the essence of love, vibrancy of the LGBTQ+ community and encourage participation from people of all backgrounds.
It was crucial to strike a balance between celebration, inclusivity and boldness to ensure that the visual identity truly reflected the festival's spirit. Through the strategic implementation of vibrant visuals, inclusive messaging and a cohesive campaign, we empowered the festival to connect with its audience on a deeper level.
Love is Love
To address the challenge, we developed a comprehensive strategy that revolved around the theme "Love is Love." We wanted to create an identity that was bold, expressive and instantly recognisable.
Our strategy was centred around the core message of love being universal, inclusive, and unconditional. This theme became the backbone of our creative process, guiding us as we brought the campaign to life.
