Brand Architecture / Visual & Verbal Identity / Art Direction / Motion Design / Illustration / Retail Space Activation

Embracing Curiosity

Cycle Solutions has built significant standing in the B2B cycle to work market by providing a quality service and unwavering commitment to employees across the corporate world. With a solid infrastructure and a team full of passion their vision was to deliver the same experience direct to riders at retail and they asked us to support with consultation, creative and implementation.

Creating a new retail focussed brand, Uprise; we pointed their undeniable passion directly towards people, delivering energy, expertise and honesty through a brand experience which supports riders and doesn’t simply convert them. Harnessing the experience of being on two wheels – for the first time and every time – was the keystone of the creative.

A light blue shirt with a dark blue collar and button placket. motion graphic, motion design, graphic assets, logo design, logo motion
Close-up of a young man with blue eyes wearing a motorcycle helmet. lifestyle photography, bike brand, bike photography
Diagonal black and white striped pattern, with stripes varying in thickness and spacing. motion design
Line drawing of the letters G and g with a hand pulling a string, creating the effect of the letter G being animated or hanging. motion design, typography design, typography motion.
A blue electric mountain bike against a gradient purple background with the text 'for the thrill'. graphic design, graphic, branding
Graphic design with yellow semi-circles forming a broken circle and black text that says 'Breaking boundaries'. graphic design, graphic, branding

Opportunity for growth

Working with their internal team we defined a new architecture to support the two business streams, separating and creating ownership for the B2C business through Uprise – allowing both to refocus their offerings, tone, communication and ultimately flourish.

Positioning and developing a tone for the new brand which retained their rich history, whilest also crafting a compelling narrative that would capture a diverse audience was key to the brand strategy.

Illustration of the Earth with a person riding a bicycle around it. Creative brand graphics, motion design, illustration and layout to deliver impactful visual assets for branding and campaigns.
Inspirational quote about adventure and exploration on a gradient background with a black half-circle with white text reading 'UPRISE' on the right side.
A small dog wearing a black helmet with a sticker that says 'Helmet Laws Suck' and sunglasses, sitting outdoors.
Graphic with a globe and a bicycle above the words "ONE LESS CAR" in bold white and purple letters on a black background. Bold and expressive brand graphics blending illustration, typography, and motion to strengthen visual storytelling and campaign
An aerial view of a winding road through a forest with trees showing fall colors, overlaid with text '2000 miles of gravel'. Bold and expressive brand graphics blending illustration, typography, and motion to strengthen visual storytelling and campai

At the heart of this transformation is an energised colour palette featuring a contemporary gradient symbolising inclusivity, adventure and movement.

Quirky typography adds a playful personality to the brand's communication, while illustrations and animations breathe life into content, showcasing cyclists of all backgrounds and infusing energy into the brand's online presence.

Energised patterns further enhance the visual language, representing the rhythm and motion of cycling.

Two cardboard boxes with the labels 'Uprise Bikes' and 'Stay Curious' on a gray background. Creative branded packaging design combining storytelling, brand identity, and functionality to deliver memorable unboxing experiences and visual impact
Open cardboard box with yellow interior and message 'Wanna go on a bike ride?' written inside, next to a closed cardboard box labeled 'UPRISE BIKES' with the slogan 'Stay Curious.' Creative branded packaging design combining storytelling, branding
Back view of a man wearing a white T-shirt with the word'UPRISE' printed on the upper back. Custom brand merchandise design that transforms branded products into memorable touchpoints .
White T-shirt with a small line drawing of a person wearing glasses and a hat, and a blue cycling cap with white and black accents. Custom brand merchandise design that transforms branded products into memorable touchpoints
Two blue and purple metallic drawstring bags with text, one with 'For the thrill of it' and the other with 'UPRISE' against a plain white background. Creative branded packaging design combining storytelling, branding
Vertical black sign with white text reading "UPPERPRISE" and smaller text beneath that says "B I K E S" against a blue sky with wispy clouds. Creative brand signage combining strategy, storytelling, and visual design
A retail store counter with two men wearing black hoodies, one with "UPRISE" on the back, engaging with a customer. The store sells cycling gear and accessories, visible on shelves behind the counter, including helmets, water bottles, and other cycling supplies.

Retail Space Activation

When envisioning Uprise stores, we wanted to extract the spirit of the brand in a physical, immersive space. We brought the brand’s vibrant and playful character to life by transforming ordinary industrial materials into store features. Embracing a straightforward material palette, our intention was to create a minimalist backdrop that elevates the showcased bicycles to the forefront.

Recognising the importance of adaptability, we ensured that the store design could effortlessly evolve with the brand's needs. We designed display fixtures with movement in mind, allowing staff to effortlessly reshape the store layout for new products, launches or special events.

Design sketch of a bicycle storage with a mounted bike, a large window showing a cyclist, a person pointing, and a plant in a rectangular planter.
Display of mountain biking gear including a helmet, gloves, backpack, bike, and a large photo of a cyclist, with a sign that reads 'Ultimate MTB Bundle' in a retail store.
Sketch of an indoor bicycle rental or sales shop with a reception desk, bicycles, a large volunteer window, and a vertical promotional poster of mountain biking.
Interior of a bicycle shop with cycling accessories, bikes, and helmets displayed.
Illuminated sign reading 'ROAD BIKES' on a wall with vertical paneling. Store signage design that unites wayfinding, identity, and visual storytelling to create impactful brand experiences across retail, workspace, and event environments.
Bright yellow sign that reads 'Encouraging' and an oval digital display showing a woman riding a bicycle on a city street with the text 'your commute' overlaid. Branded signage design that unites wayfinding and identity.
Front view of a black building with a sign that says 'Uprise Bikes', large glass windows showcasing bicycles and accessories inside, and a parking lot in front with designated handicap parking space.
An outdoor cycling display booth with bikes, a van marked "Uprise Bikes," and promotional signs, with two people walking nearby.
Interior of a sporting goods store with bicycles displayed on the left, a countertop with green stools, shelves with colorful bottles overhead, a display with shoes, a wall with a neon sign reading 'UPHASE', and a coffee station with mugs, cups, and a coffee machine.
A vertical blue banner hanging from the ceiling with the word 'UPRISE' printed in bold black letters. Branded signage design that unites wayfinding, identity, and visual storytelling to create impactful brand experiences across retail stores
Interior of a bicycle store with multiple rows of bicycles, cycling gear, and accessories on display, modern decor, and signage.
A mountain bike displayed on a stand in front of a promotional banner that says "Explore new routes," featuring a person with a bicycle on a rocky peak against a scenic landscape and sky background.
Two vertical feather flags on black bases, one reading "Stay Curious" and the other "UPRISE" in black text on a gradient purple and blue background. Branded signage design that unites wayfinding and identity
A woman smiling and posing in front of colourful background at a pride festival, with 'Chelsea Pride Festival 23' text overlayed. Campaign creative design focused on storytelling, messaging, and multi-channel assets

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