Brand Research / Storytelling / Creative Direction  /  Design / Campaign

Creating a bold narrative for an expressive audience

Momentum provides a range of innovative and trendy E-bikes that are designed to fit the needs of young commuters looking for an enjoyable and sustainable way to get around. Foretell’s task was to create a vibrant brand launch video which connected with the young and trendy Gen-Z customer. To achieve this, we captured the unique personalities and everyday moments of different riders in the busy streets of Birmingham.

Two gen z girls looking at a phone
Person holding a tote bag with the message 'Save the F***ing Planet' and a small Earth illustration on the letter 'F'. Merchandise, illustration, packaging
"Do what feels right" camapign headline
Young bike rider
The words "Ware house" in large white text on a black background.
Two young bike rider under a bridge
A young man smiling while holding a bicycle. He is wearing a light-colored sweatshirt and has a black backpack. There is graffiti on the brick wall in the background. campaign creation, campaign, product campaign, content campaign
Guy riding a bike in a warehouse next to colourful smoke bombs
Text that reads 'Virtual Kiss'. Campaign graphics, campaign creative, branding
Young ginger girl with a bike helmet Momentum
Two girls with bikes near a lake
A young woman with curly brown hair wearing a white bike helmet and casual clothing rides a bicycle on an urban street with storefronts in the background. Campaign creation, campaign, product campaign, content campaign.
The image displays the text "GO YOUR WAY" in large, outlined, capital letters on a black background. Campaign graphics, campaign creative, branding

Brand Launch

While the brand launch video achieved the long form piece to engage viewers during the campaign - the storytelling which informed the rider stories became the springboard for future content. Each rider and the footage captured could be used to create other content for social, further highlighting different uses and benefits of the product.

Momentum biking digital advert phone
Momentum biking digital advert phone
Momentum biking campaign with a girl on a bike and bold typography
Momentum Biking digital advert in the city
Momentum biking billboard advert
Momentum biking identity design two bike riders
Multiple business cards and logo reading 'Urban Hive' on a white surface, arranged in an ordered pattern. Brand identity, packaging, branding.
A smiling woman with colorful makeup and braided hair, holding up peace signs with her hands, at a pride festival with a colorful background and text overlay that reads 'Cheltenham Pride Festival 23'. event promotion, event identity, branding