Hand holding a magazine titled "On the Trace" over a textured rock with a neutral grey background. Branded print material design combining typography, layout, and tactile finishes to strengthen brand identity

Brand Research / Brand Strategy / Storytelling / Identity Design / Campaign

Redefining Legacy

J. Rotherham stands prominently as one of the leading worktop manufacturers in the UK – distinguished by a legacy of quality, authenticity and a commitment to creating luxury surfaces. Whilst their reputation was continuing to grow, the presentation of the brand felt dated and they approached us with a vision to modernise and revitalise.

Beginning with a strategic overhaul of J. Rotherham's visual identity, we brought a modern expression to the brand, conveying the inherent excellence of its products as well as bringing clarity to its diverse product portfolio. Their symbol, the griffin, which had been synonymous with the brand throughout their history underwent a transformative evolution, emerging as a sleek, modern emblem.

Minimalist logo with a geometric eagle and the initials J and R on a dark background. logo, brand identity
A beige background with a central black line drawing featuring swords, feathers, and letters "J" and "R". Logo, brand identity
Business card with the name Bethan Jones and contact information, placed against two textured gray stones on a dark background. Branded print material design combining typography, layout.
Brochures and flyers for J. Rotherham showcasing luxury stone surfaces and interior design, with phrases 'Elevate Your Space,' 'Crafting Elegance,' and a welcoming message. Branded print material design combining typography, layout.

The transformation went beyond the logo and other brand elements. Through the creation of a timeless colour palette coupled with elegant typography and modernised graphical elements, a sense of character was instilled into the brand across all touch-points.

This strategic redesign allowed the product photography to shine, placing the craft and skill at the forefront of the brand, infusing the visual language with the sophistication the brand had come to embody.

E-book cover titled 'A Tradition of Craftsmanship' with a statue of a woman on the front, displayed on a tablet. The cover credits J.R. Branded print material
A marble business card holder with the initials J R beneath a black marble slab, accompanied by text describing marble worktops as a defining element of luxury. Branded print material design
Modern kitchen with dark wood cabinets, light marble countertops and black appliances, showcasing luxury interior branding and lifestyle product photography.
Framed advertisement for J. Rotherham highlighting stone surfaces and craftsmanship, designed as campaign creative and brand identity promotion.
Abstract geometric stone illustrations with minimal outlines, created as branded graphics for luxury interior and identity.
Tablet displaying ‘LUXURY surfaces’ interior design catalogue, part of brand identity and product promotion campaign assets.
Collection of marble busts on black shelving, representing timeless craftsmanship and artistic brand storytelling for interior brands.
A promotional image for a company called Sculptural, showcasing their craftsmanship in interior design. The image features beige background with text on the left and a collage of marble textures and a modern bathroom with two stools on the right.
Modern bathroom vanity with a large marble wall mirror, white sink, two soap dispensers, and four hanging globe pendant lights reflected in the mirror.
Stacked beige boxes labeled 'TIMELESS beauty' with the brand J. Rotherham and some text, branded packaging and campaign product design.
A person holding a magazine titled 'On the Face of the Universe' over a large rock, with a minimalist grey background, used in editorial brand storytelling and campaign photography.

The introduction of a biannual magazine and digital content marked a dynamic shift in how the brand approached customer engagement. Providing a canvas to both illustrate their knowledge of the industry as well as encourage customer dialogue, it allowed them to better share their craft, discuss the latest interior trends and conduct interviews with architects and interior designers, unveiling the creative minds shaping the industry. In essence, the magazine transformed J. Rotherham into more than a worktop provider—it became a curator of design narratives, a beacon of inspiration, and a trusted guide in the dynamic world of interior design.

Exterior signage for J. ROTHERHAM above glass doors, created as part of brand identity and architectural signage design.
A man in a gray suit viewing an art exhibit with the words 'J. ROTHERHAM' on a black wall.
J. Rotherham brand advertisement
A beige canvas tote bag with black text and a small illustration, resting on stone steps with sunlight and shadows, created as branded merchandise.
The image is a solid light blue colour with no distinguishable objects or details. Motion design, branded assets.

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