A promotional billboard with a peach background and green text, partially covered by ivy, displaying the message "We're here to rewrite the rules" along with additional branding and website information.

Brand Research / Brand Strategy / Storytelling / Tone of Voice / Identity Design / Campaign

The Soul Of Language

Meraki Creative is a young and vibrant copywriting agency with a dedication to collaborating with brands who demonstrate courage and innovation in their messaging. Prioritising clients who share their ethos, they have established a unique position in the competitive landscape of content with a commitment to creativity and authenticity. To align the brand with their offering Meraki partnered with us to craft an identity reflective of their bold vision and welcoming appearance.

The primary objective of the project was to create a comprehensive identity which not only epitomised the brand concept, "the soul of language", but also resonated with the progressive and adventurous brands they prioritised. The identity needed to encapsulate the vibrancy of Meraki's working environment, through sophisticated colours and lush greenery, as well as their creative process, characterised by whimsical doodle-inspired illustrations.

Solid orange background
Two women talking and laughing in a cozy living room, one on a pink sofa with a laptop, the other facing her, with a green chevron-patterned pillow and large plants in the background.
Quote on a dark green background reading, 'We believe in the beauty of simplicity and the power of refined expression,' with a small white circular logo in the bottom right corner.
Blank beige background with no objects.

Drawing inspiration from the vivid hues and organic elements found within Meraki's environment, we curated a colour palette comprising rich greens, bright terracottas and warm neutrals, adding energy and sophistication to the identity.

Quirky graphical illustrations compliment the elegant typography and are considerately integrated throughout the identity to evoke the spirit of creativity and collaboration inherent in Meraki's process. These elements, representing brainstorming sessions, ideation, and the fluidity of language, infuse the identity with charm and personality.

Interior of a modern cafe or workspace with wooden panel walls, potted plants, and a woman sitting at a table reading a book.
Two graphic designs. The left design features a collage of open books with the hashtag #4Dec8 overlayed. The right design displays a brown leather chair against an orange wall with shadow lines and the hashtag #f0815d overlayed.
Business stationery set, custom brand merchandise design that transforms branded products into memorable touchpoints for campaigns, events, and activations.
Two women talking in a kitchen, one with curly red hair wearing a striped sleeveless top and jeans, holding a green apple, laughing, while the other woman with curly dark hair wearing a pink hoodie listens.
Text saying 'A B Our * Word' on a beige background.
Business card attached to a yellow pencil, balancing on a beige cylindrical stand, with a white background featuring abstract white lines. Custom brand merchandise design that transforms print into memorable touchpoints.
An outdoor bus stop shelter and promotional content about content strategy and copywriting. Custom brand merchandise design that transforms branded products into memorable touchpoints.
Person standing with legs apart, holding a beige tote bag. Custom brand merchandise design that transforms branded products into memorable touchpoints for campaigns, events, and activations.
Inspirational quote about the power of language, emotions, memories, and connections. Blending illustration, typography, and motion to strengthen visual storytelling and campaign design.

Transforming Meraki’s brand identity into a flexible system gave the brand a sense of life and adaptability, something which ensured consistency across all touch-points as well as avoiding brand stagnation.

With a new brand presentation true to their adventurous and genuine spirit, Meraki is ready to keep pushing the boundaries of storytelling, harnessing the power of language.

A young woman lying on a mustard-colored sofa with a large angled cushion, holding a smaller cushion, next to a yellow exercise ball, in a minimalist room with white walls and wooden floor.
Online advertisement for a botanical palm tree plant called Paradiso, featuring a greenery setup with a potted palm and modern interior design elements.
Quote on a dark green background saying, 'Bringing depth, emotion and allure to every word.'
A brown leather armchair against an orange wall, with shadows cast across it from an unseen window.
Hand holding a magazine, branded print material design combining typography, layout and tactile finishes to strengthen brand identity and deliver cohesive campaign communications.

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A green and black advertisement billboard on a red wooden wall showcasing a cargo utility bike, with a man and a young boy outdoors beside the bike.

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