Display of promotional materials for Gemini Quartz, including a brochure, a business card and a clear acrylic geometric sculpture. Brand identity, packaging, branding, print design

Brand Research / Storytelling / Identity Design / Film & Photography / Campaign

Bringing the product to life

J. Rotherham are celebrated in the industry for their expertise and innovation. Gemini Quartz, their recently relaunched their own luxury quartz brand is a product developed in-house blending contemporary designs with modern technologies.

The introduction of Gemini Quartz has further authenticated the brand’s excellence in the field. Working closely with them, we began the evolution of the GQ brand; drawing inspiration from the heritage of the business, whilst modernising the brand aesthetics and creating a flagship product within their portfolio.

Elegant Gemini Quartz identity business cards
Minimal Gemini Quartz brand design, elegant typography

Rooted in luxury, authenticity and impeccable style, we elevated the brand amongst its competitors through a design that was clean, but characterful, complemented by gentle typography and an inspirational tone of voice. The creation of the new brand transcended the identity and captured the contemporary characteristics through the product strategy, colour palette, lifestyle photography and the logo itself highlighted the balance between design and technology, visually reflecting the product concept with a bespoke ligature.

Multiple brochures and pamphlets laid out on a surface, featuring themes of natural beauty, luxury, and modern branding. Brand identity, packaging, branding, print design
Gemini Quartz identity colour palette
Open magazine displaying a product page with white ceramic vase on the right page and a cover page with cutlery and a hand holding a honey dipper on the left page. Brand identity, print, branding, print design
A marble bust sculpture of a young man, a small white vase with a branch, and three stacked books on a dark marble surface with a plain light background. Campaign shoot, campaign creative, branding, campaign promotion, photoshoot
Gemini Quartz identity design stationary
Split image with a light green background on the left and a view of an ornate stone arch from below on the right, with a white lowercase 'g' overlay. Campaign creative, branding, campaign promotion, campaign.

Collections

The product strategy and formation of the collections became the foundation for the art direction and styling. We planned and directed a comprehensive photoshoot for the entire product range, capturing both still and moving content.

Throughout each collection, the styling of the sets and the carefully selected props to support the worktops, allowed us to establish a narrative for each collection which would inform brand marketing and content moving forward.

A tablet and smartphone displaying modern kitchen and jewellery website screens on a neutral background. Brand identity, mock ups, website mock up.
Concrete surface with botanical and industrial details
Minimalist kitchen with a white countertop, black cabinets, a black wire chair, and decorative elements including a small white watering can and large green leaves. Campaign creative, branding, campaign promotion, campaign.
Minimal kitchen surface with croissants and a pot - scandinavian style
Minimal vase
A person pouring champagne from a Moët & Chandon bottle onto a marble surface. luxury branding, brand photoshoot, product photography, promotional material
Minimalist table with two vases, one with a dried eucalyptus branch, against a light-colored wall and two white chairs. luxury branding, brand photoshoot, product photography, promotional material
A woman with blonde hair standing at a marble kitchen island, holding a bowl of honey. luxury branding, brand photoshoot, product photography, promotional material
A top-down view of a white table with two white plates of red velvet cake garnished with raspberries on a luxury surface. Luxury branding, brand photoshoot, product photography, promotional material
Foretell Studio magazine spread design
Foretell Studio magazine spread design - two magazines
'The Ultimate Drinking Experience' with images of a purple bottle of Tanqueray Royale gin and an orange hot sauce bottle labeled 'Head Bang Flingers' on a light purple background. Campaign graphics, campaign creative, branding, campaign promotion
A shirtless man wearing a gray beanie and shorts, standing against a white wall. Campaign creative, branding, campaign promotion, photoshoot.