A man walking past a large green advertising sign with black text that reads 'WHITE ROOM,' Advertisement design, billboard design.

Storytelling / Tone of Voice / Communication / Identity Design / Art Direction / Campaign

Building the Brand Behind the Spaces

Whiteroom, a leading commercial interior and architectural design agency, approached us in search of a brand refresh - one that would more clearly communicate their capabilities while reflecting their values, design knowledge, and distinctive approach to shaping spaces.

We set out to create an identity that would position Whiteroom as a design house that not only delivers striking commercial interiors and experiences but also places people and stories at the heart of every project. For Whiteroom, the journey into a space begins with narrative - understanding human behaviour, emotional cues, and brand personality - before translating those insights into spatial design. Their identity needed to carry that philosophy.

A textures swapping with Whiteroom logo in the centre. Motion design, brand identity, brand elements
Interior of a retail store featuring clothing displays and merchandise, with sports team logos for the New York Mets and New York Yankees on the back wall.
Business cards, brochures, and a model of a modern interior building design on a dark gray surface with a gray background. Branded print material design combining typography, layout, and tactile finishes to strengthen brand identity
Design rendering of a modern office space with a woman walking into a glass-enclosed meeting room where two women are seated at a table, watching a video conference on a screen.

Identity Concept & Execution

We developed a visual system as intentional as Whiteroom’s built environments - rooted in a precise grid system and modern typography to mirror architectural discipline. The colour palette blends muted greens, black, and white with a vivid neon accent, balancing sophistication with a spark of creative energy.

The logo mark takes inspiration from building foundations, symbolising both the physical structures they create and the conceptual groundwork of their process. Guided by Swiss design principles, layouts embrace white space, bold headings, and a stripped-back clarity that lets their photography - spanning interiors, pop-ups, and experiential spaces - take centre stage.

Screenshot of a digital presentation showcasing modern interior office spaces and design projects. Social media advertisement, social media ads, mock ups

Voice & Strategic Rationale

Whiteroom’s way of communicating reflects the way they design - clear, confident, and always with people at the centre. They lead with the story, capturing the human moments and brand narratives that give each project its soul, before moving into the finer technical detail. This balance allows them to be seen not just as designers of remarkable spaces, but as creators of experiences that resonate. The refreshed identity carries that same balance of structure and warmth, becoming a tool that tells their story, shows their value, and makes their purpose unmistakable.

A silver A-frame sign that unites wayfinding, identity, and visual storytelling to create impactful brand experiences across retail, workspace, and event environments.
Person lying on the floor wearing a white T-shirt with 'Creative Department' printed on the back . Custom brand merchandise design that transforms branded products into memorable touchpoints for campaigns, events, and activations.