Storytelling / Tone of Voice / Communication / Identity Design / Art Direction / Campaign
Building the Brand Behind the Spaces
Whiteroom, a leading commercial interior and architectural design agency, approached us in search of a brand refresh - one that would more clearly communicate their capabilities while reflecting their values, design knowledge, and distinctive approach to shaping spaces.
We set out to create an identity that would position Whiteroom as a design house that not only delivers striking commercial interiors and experiences but also places people and stories at the heart of every project. For Whiteroom, the journey into a space begins with narrative - understanding human behaviour, emotional cues, and brand personality - before translating those insights into spatial design. Their identity needed to carry that philosophy.
A vibrant, studio-based shoot formed the heart of the campaign. With expressive moments, confident energy, and bold, colourful set styling, we created a playful, child-led environment that still felt reassuring for parents. The result was a bright and imaginative world where the product could take centre stage - balancing creativity with purpose.
By crafting a launch campaign that feels as confident and characterful as the product itself, we helped ISOtunes enter the children’s market with clarity, distinction and genuine connection between their target audience.
