Two women enjoying drinks, one in a pink fur coat and the other in a teal top, in a colorful setting with purple and pink background. Text overlay says 'Night in Sorted!'. Campaign graphics, campaign creative, branding, campaign promotion

Brand Research / Storytelling / Identity Design / Campaign

Creating a fun drinking experience at home

Since opening their doors in 2019, Revl have grown from strength to strength in the direct to door drinks market, and to take the next step they asked us to overhaul the look and feel of their brand to improve the presentation across all marketing channels. A re-focus of their positioning and target was the first step in understanding where growth opportunities were, and this revision informed our objective to bring the brand to the forefront of customers minds when planning experiences at home.

Revl brand strategy
A man with wet hair and a tense expression sitting in a bathtub filled with bubbles, holding a glass of wine. The caption reads, "I've had a very long, hard day." Campaign graphics, campaign creative, branding, campaign promotion
Revl target audience research
Revl rebrand campaign visual
Revl cocktail in a can campaign bold
Orange background with a faint darker orange logo in the center.
Text on a black background reads 'Drinks specially curated and delivered to you by Revl. Go on, take a sip.' Campaign graphics, campaign creative, branding, campaign promotion

Connecting more effectively with customers on lifestyle channels such as Instagram became the core of their marketing strategy and the brand itself needed to excite, engage and motivate people in this space. The new branding maintained the bright and direct tone of the original style, adding a more sophisticated colour palette and a set of graphical elements to bring more energy to the brand and content. The variety built into the style allowed the brand to be flexible across all their content whilst ensuring consistency and integrity were achieved.

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Revl product packaging design box
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