Brand Research / Storytelling / Identity Design / Campaign
Creating a fun drinking experience at home
Since opening their doors in 2019, Revl have grown from strength to strength in the direct to door drinks market, and to take the next step they asked us to overhaul the look and feel of their brand to improve the presentation across all marketing channels. A re-focus of their positioning and target was the first step in understanding where growth opportunities were, and this revision informed our objective to bring the brand to the forefront of customers minds when planning experiences at home.
Connecting more effectively with customers on lifestyle channels such as Instagram became the core of their marketing strategy and the brand itself needed to excite, engage and motivate people in this space. The new branding maintained the bright and direct tone of the original style, adding a more sophisticated colour palette and a set of graphical elements to bring more energy to the brand and content. The variety built into the style allowed the brand to be flexible across all their content whilst ensuring consistency and integrity were achieved.
